HubSpot AEO

AEO Sensor

Monitor visibility across leading answer engines.

Stay on top of changes in AI search. AEO Sensor tracks shifts in answer engine responses, including volatility in AI answers, traffic, and visibility trends by industry.

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AI Visibility Benchmarks by Industry

Benchmark AI visibility by industry. Track trends across five brands per industry to see how
visibility score

visibility score

A normalized score estimating how frequently a brand appears in AI answers within the selected industry. The score reflects relative visibility compared with other brands in the same dataset.
and
citation share

citation share

The estimated percentage of answer engine citations attributed to a brand within the tracked dataset for the selected industry and time period.
change over time.

Benchmarks are based on a consistent set of representative brands within each industry and are designed to illustrate directional trends in AI-generated answers.

How is answer engine volatility affecting your visibility?

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Resources

Latest AEO Resources

Discover how AI is changing buyer discovery and how buyers discover businesses. Explore guides, videos, and research designed to help marketers improve visibility in answer engine responses.
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AEO Grader

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Grade Your Brand
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Frequently asked questions

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Curious how visible your brand is in answer engines?

Analyze how your brand appears in answer engine responses and identify opportunities to improve visibility with HubSpot AEO.

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